Did you know that Google processes almost 3.5 billion different searches daily? Now that you are aware, investing in SEO suddenly sounds great. Do you want brand visibility and a favorable ROI for your business website? In this case one of your crucial online marketing goals should be gaining as much organic traffic as possible. It’s essential that your site appears organically, at the correct time, in front of your target customers as they search for their queries. Every single moment, your entire target customers are on the lookout for your products and services. SEO can help you get organized here.
Many marketing professionals think that SEO guarantees increased and a favorable ROI than any other marketing tactics, and guest posting is one of the SEO processes that you can try.
Understanding Guest Posting and Its Benefits
Simply put, guest posting is one excellent off-site SEO process. If you are familiar with the term, you have probably browsed online to find out more about it. Every start-up and small business want to know how to do find guest posts. It is essential to know what the use of guest posting can bring you, and how to be good at guest post prospecting.
Guest posting is an off-site SEO process. By creating and publishing guest posts across different domains online, you can earn high-end backlinks. Acquiring relevant and excellent quality sites that point to your domain is imperative as it helps in enhancing your brand’s place in the SERP’s. Hence, a wide range of SEO agencies suggests their clients to say yes to link building the authentic way.
Creating good quality backlinks from the leading domains will maximize your brand recall, popularity, organic rankings and the total domain authority. Additionally, it also helps Google to index your website quicker. Furthermore, it gets you useful referral traffic and also assists users to browse through your web pages effectively.
Ways to Create a Guest Posting Strategy? How to Look for Publishers That Take in Guest Posts?
Want to design your guest post? If yes, you ought to have a domain list that accepts blogger guest posts. But don’t start off right away. Think more and understand if you’re merely chasing links or there’s something more to it.
Selecting the correct targets is challenging. It’s even trickier when you lack a structured plan of the objectives that you want to attain through your guest posting initiatives. What’s your guest blogging objective? You need to ask yourself this question right at the start and get clear about it. It will help you stay focused and not negatively impact the action plan. As you are selecting the correct targets for guest posts, concentrate on the following aspects:
- Domain Authority – The website links having a lesser domain authority is not useful compared to the high-end domain authority links.
- The target audience – When you fail to promote the correct content to your audience, there will be no ROI in real-time from the guest posts.
- The niche – If you talk about cars in a fashion page, then you’re going the wrong way. Irrespective of the domain authority, this won’t serve to maximize brand visibility. You need to pay adequate attention to the guest posting initiatives.
- Web traffic – It defines SEO. Hence, ensure that as you publish your post, your online audience checks it.
- Engagement and quality indicators – These comprise of the lack or presence of correct contact information, number of comments and shares, the writing quality, the site age and many more.
When you have a clear understanding of it all, you are ready for prospecting. Today, there are several ways in which you can look for such scopes. So, you want to find more prospects? Do you want them to publish your guest post on their website? If yes, here are the best guest posts prospecting strategies that you can count on.
Conduct a Google Search
This smart strategy involves leveraging the search engine’s capacity to your benefit, and you have to follow simple rules. So, go ahead and combine the right set of keywords. Do this until you have addressed all the significant questions. The moment you do that, the search engine is going to offer you multiple sites, related to your niche. It will have chosen sections and pages, especially for guest posting. It denotes that the sites are interested in letting bloggers publish their content as a guest post.
Conduct an Advanced Search
Has the previous tactic failed to offer adequate search results to fulfill your guest blogging and link building objectives? If yes, it’s time for you to try something different. You need to resort to the new age link prospecting strategies.
Similar to the first strategy, the correct keyword is where it all starts. Hence, it’s essential to develop a set of targeted topics, phrases, and keywords that you can blend with all your search strings. For instance, you can effectively combine link building, SEO and link prospecting together.
Prospecting is a tedious process. Usually, it consumes an enormous amount of time when you lack a specific objective. Hence, there’s something more you need to do than having a clear understanding of the niche topics. You also should start making use of advanced search operators. It will assist you to zero down the search scope and locate only the best opportunities available.
Do a Thorough Backlink and Competitor Analysis
Checking up on other market players and competitors is a smart call. Irrespective of your online products and presence, the truth is that your brand does have a competitor. Several brands aim to cater to the same set of target customers and web traffic.
Some of these companies know what they’re really up to. Most ambitious brands and start-up ventures are in complete sync with the recent trends as well as the marketing procedures. Hence, it’s tough to outshine them by merely doing everyday promotions. These brands have been in business for many years and are keen to try out new business development tactics. With a competitor and backlink analysis, you can check the link types that certain key players have generated. Using this valuable insight, you can discover a series of domains and blogs where your content might get published. It will boost your ranks as well.
Address Broken Link Building
You can find several ways to use the backlink analysis to generate links through guest posts. Here you can address broken link building. You need to install the CheckMyLinks add-on for this and it will allow you to seamlessly check the targeted sites and evaluate the condition of their outbound links. When a blog post has increased links, the chances of broken links being present are high. It usually takes place with posts and lists that generally quote excess research. Hence, you ought to keep a tab on the link state in the website about aspects that are relevant to the business.
When you will find a link that doesn’t work any further, contact webmaster. You need to update them about the same, and provide your content as a substitute for that broken resource.
Online businesses and start-up entrepreneurs heavily depend on guest posts as an essential SEO strategy. However, there’s always the right way to do things to garner a maximum advantage. You can use the tips discussed above and create your guest posting prospecting strategy accordingly.